Influencer marketing has become essential for brands today. Yet for the professionals working in this space, keeping up with the demanding zeitgeist and a culturally astute Gen Z audience has made executing a killer campaign more complex than ever before.

We created keeping up with the influencers to provide a weekly catch-up on the best success stories, industry findings and sum up the endless hours of scrolling on TikTok we’ve done (so you don’t have to).